Software as Marketing
Advertising disappears. Software keeps working - Transform temporary campaigns into customer apps that deepen customer relationships and increase revenue.
We build apps your customers actually want to use daily - that naturally drive increased sales. Transform R2M-R10M annual campaign spending into 10x ROI platforms in 5 years.
Join the 3% of companies who own their marketing infrastructure instead of only renting it from platforms that can disappear overnight
Our approach has been used by companies like:
Marketing Platforms We've Built
CookClub (Licensed to Retailers)
Strava-like app for home cooks where users share food photos, recipes, and compete in cooking challenges. Licensed to retailers for ongoing customer engagement.
Creates ongoing engagement vs. one-time campaigns
Event Gamification Platform
Transforms finite events into always-on engagement platforms. Participants compete for tickets, get notified of events, and stay engaged year-round.
Continuous lead generation vs. event-day only
Snaplitica (PhotoFinder)
Face detection app for events where participants scan their face to find photos they're in. Email capture required to download images - clever lead generation disguised as valuable service.
Participants WANT to give email for their photos
The Strategic Insight
We're not building "marketing tools" - we're building engagement platforms that happen to generate marketing outcomes. This creates proprietary IP that can be licensed and reused, building assets that appreciate rather than campaigns that depreciate.
Build Apps Your Customers Want While Creating Permanent Marketing Assets
We'll prove market demand for your platform concept with your target audience before developing your platform - or provide a full consultation refund.
Strategic Platform Consultations
R250K-500K
depending on market complexity
Includes
Customer demand confirmation
50+ target customers validate concept
Market opportunity analysis
Size, competition, and positioning strategy
User experience blueprint
Complete app flow and feature prioritization
Technical architecture plan
Scalable development roadmap
Revenue model design
Monetization and growth strategies
Go-to-market strategy
Launch plan and user acquisition approach
If we can't prove genuine market demand exists with at least 50 target customers confirming they would use this app, we'll refund your consultation investment (R250K-500K) completely.
The Problem: Your Marketing Dies When Budgets End
Most marketing teams waste millions on campaigns that disappear the moment spending stops, leaving nothing permanent behind.
Campaigns that end when budgets run out
Constant spending with temporary results
Customer data trapped in third-party platforms
You never truly own your audience
One-time engagement with no lasting relationships
Users forget you after the campaign
Apps that feel like obvious advertising
Users delete them immediately
The result? Millions spent with nothing permanent to show for it. Every campaign restart costs the same as the first.
The Solution: Build Marketing Assets That Work Forever
Instead of campaigns that end, we build software platforms that work 24/7, creating permanent marketing assets that generate value long after traditional campaigns would have disappeared.
Permanent engagement vs. temporary campaigns
Apps users keep because they solve real problems
Owned relationships vs. rented audiences
Your company becomes the trusted solution provider
Always-on revenue vs. campaign-dependent sales
Users engage daily because the platform delivers value
Appreciating assets vs. depreciating campaigns
Platforms get more valuable as they grow
Our Proven 3-Step Process
Discover
Market analysis and strategic planning
We analyze your market, identify user problems, and create a strategic roadmap for your platform.
Build
MVP launch in 3-4 months
Rapid development of core functionality that solves real user problems and proves market fit.
Grow
Scale based on real user behavior
Continuous optimization and feature development based on actual user data and feedback.
Why Forward-Thinking Companies Invest R2-10M in Marketing Platforms
✓ You're building ASSETS, not just apps
Platforms appreciate in value as they grow
✓ Ongoing revenue potential justifies higher investment
ROI compounds over years, not months
✓ Own your marketing infrastructure
Never depend on rented platforms again
✓ Continuous improvement ensures competitive advantage
Platforms evolve with market needs
Compare to traditional marketing:
TV campaigns: R1M-10M annually
(disappears when budget ends)
Your platform: R2-10M investment
(works forever, gets stronger over time)
We Become Growth Partners
Investment Structure:
(prove the concept works)
(scale what's working)
improvements based on performance
Partnership Benefits:
Ready to own your marketing infrastructure instead of renting it?
Join the 3% of companies building permanent revenue assets that work 24/7, generate compound returns, and create lasting competitive advantages.